South Africa’s best retail shops




The results of the 9th annual The Times Sowetan Shopper Survey, conducted by TNS on behalf of Times Media, have been announced for nineteen retail categories in South Africa.
For a third consecutive year, Shoprite is the overall winning retailer, with Pick ‘n Pay and Clicks in 2nd and 3rd place respectively.

The Shopper Survey scoreboard is determined by measuring three key indicators amongst consumers:  brand awareness and familiarity; user ratings and non-user perceptions; and the size of a retailer brand in the market determined by asking consumers which retailers they frequent, and how often.

TNS polled 2,750 consumers in both metropolitan and non-metropolitan areas, using random suburb sampling.

The sample population was representative of all race groups, with male and female participants being over 18 years old.

The results of the 2016 The Times Sowetan Shopper Survey:

 Category 1st 2nd 3rd
Liquor Tops Spar Shoprite Pick n Pay
Wholesaler Makro Kit KatCash & Carry Metro Cash & Carry and Metro Hyper
Jewellery AmericanSwiss Sterns Arthur Kaplan
Shoes Edgars Woolworths Spitz
Men’s Clothing Edgars Woolworths Truworths
Women’s clothing Edgars Woolworths Truworths
Children’s and Baby clothing Woolworths Ackermans Edgars
Sports & Outdoor Stores TotalSports Sportscene Edgars Active
Health, Beauty & Fragrance Outlets Clicks Dischem Woolworths
Pharmaceutical Clicks Dischem Medirite (Shoprite/Checkers)
Electronic & Appliances Game Clicks Makro
Entertainment, Online & Book Stores Musica CNA CUM
Home Accessory Sheet Street MRP/Mr Price Home Boardmans
Furniture Stores Morkels Bradlows House&Home
Bed Stores Bradlows House&Home Lewis
Hardware or Building Stores Cashbuild Build It Builders
Tyre & Auto Centres Tiger Wheel & Tyre Speedy Supaquick
Telecoms Stores Pepcell MTN Store Vodashop
Online Stores Woolworths.co.za PicknPay.co.za

“The economic impact of the last year has definitely been felt by consumers and is evident across the Shopper Survey this year. However, this is not to say they have stopped spending entirely, but rather that they are making trade-offs and being savvier about their purchases,” said Nuala Harris-Morele, Director at Kantar TNS.

“For example, while clothing stores (women’s, men’s, kids and baby) saw a decrease in category usage ranging from 1% to 3%, home accessories saw a 2% increase, and impressively bed stores saw a 4% increase. Within these categories, consumers are opting for stores that provide credit facilities.”

TNS said that the building or hardware stores category saw a 5% increase, and it was also the highest category shopped at last, in the shopper dynamics mobile survey.