To define omni-channel guidelines across Category Management levers with a focus on: –
Driving incremental sales and profit for BIC and Retail partners
Gain optimized distribution and visibility for BIC products in the retail environment.
Identify growth drivers for the categories and BIC initiatives to support them.
Translate our marketing and commercial strategies into customer business plans to position BIC as preferred business partner.
Set up tools, processes and trainings for in-market optimization, including merchandising tactics and space planning activities using the relevant software, and up skilling of the teams (via dedicated trainings or one-to-one coaching when needed).
Provide analytical inputs on category opportunities.
Drive alignment between the functions involved in Category Development (Marketing, Sales, Finance, and IRI) and coordinate programs and actions needed to implement recommendations.
Lead identified category management projects.
Monitor the most successful instore actions to create future best practices to be scaled on a wider scope.
MAIN RESPONSIBILITIES / TASKS
The provision of strategically focused, decision-making support function to the Sales and Marketing Departments to maximize customer focused opportunities.
Monitor and track internal and external performance of demand creation initiatives.
Ensure that the planograms are built on accepted industry guidelines.
Assist Sales where necessary, to improve the merchandising standards within various channels according to company guidelines.
Attend meetings with Key Account Managers to assist with delivering the Category plans.
Identify key performance gaps and opportunities for demand creation initiatives across the categories.
Maintain, operate and actively asses IRI, QlikView Insights, Trade Intelligence, GS1 and the Shoprite Webbie for detailed reporting to the business.
Monthly reporting on performance of categories to the BIC business, locally and internationally.
Producing detailed Retail Reviews which encompasses category strategies.
Tracking performance, new product innovations, pricing and distribution of competitors and their products.
Working with GS1 to generate barcodes for new products and to load new products onto GS1 (data net).
Listings of all new products for Major Retailers such as Game, Shoprite, SPAR, PnP, Makro, Dis-Chem, Clicks, Boxer, etc.
Maintaining and updating product images on Silo/SKU works for Retailers to access.
POSM implementation tracking, analysis and reporting.
Strike Rate reports (listing shortfalls by channel and store, OOS reporting)
Development and maintenance of a trade story by category.
Competitor analysis and understanding.
Key performance Indicators/ Key Figures
Meeting of deadlines in delivery of a comprehensive Category Plans by category.
Meeting of deadlines for all reporting.
Results of key marketing initiatives and promotional activities to be updated and communicated monthly assisting in the achievement of the sales budget.
Interaction and collaboration with key stakeholder in Sales and Marketing to develop and enhance strategies to deliver the operating plan.
Distribution gains and improvement of each POP.
Analysis of key price points by category ensuring that the pricing strategies are delivering (price volume interaction) propose course corrective action when necessary.
Negotiating & liaising with clients and data service providers.
3 – 5 YEARS Key Account and Trade Marketing Experience
3 YEARS Category Management Experience in FMCG
Strong computer literacy in IRI Software, QlikView Insights Software, MS Office, MS Windows and PowerPoint
High Numeracy skills – detail analysis / quant consumer research
Excellent Customer liaison skills and outstanding Client relations & service excellence experience.
Knowledge, Skills, Competencies
R= Required D= Desired
R – Maintain, operate & actively asses IRI, QlikView Insights, Trade Intelligence, GS1 and the Shoprite Webbie for detailed reporting to the business
R – Be able to influence and persuade others to take a specific course of action
R – Energy and passion for achievement of own commitments and delivering company objectives
R – Building strong relationships with key customers and internal customers within the organization
R – Respect others and mange diversity regarding diverse cultures, management styles
R – Consistently manage projects and meet deadlines as per expectation, be well organized
R – Think creatively to deliver practical solutions to problems
R – Good communication skills
R – Understanding of the decision-making process
R – EQ influencing skills
R – Ability to Multi-tasking, detail driven and focused
R – Deadline driven
R – Drive for Results
R – Action Orientated
R – Must be able to work under pressure
R – Must be numerically strong
3-year Marketing degree with statistics as a major.
Traveling – essential
Current exposure and working on and with IRI data will be advantageous
Apply Today! There’s never been a better time to join BIC. We’re a dynamic company with a strong vision. You will find a wealth of possibilities in a challenging and rewarding work environment. As an organization, we have a passion for taking care of our people, and our benefits reflect this. Join BIC and let’s invent our future, together!